Content Marketing or Copywriting?
You might not know what’s the difference and what you actually need. Don’t worry. That’s why we are here – to help you get the best suitable services and results based on your desired outcome.
Content marketing usually refers to writing content with a marketing purpose, whereas copywriting should attract audience into taking an action.
Thus, when we talk about content marketing, we are usually referring to blog articles, videos, white papers and any content that supports your marketing efforts.
And we use copywriting when we want to generate an action: make sales, increase the following database, convert into leads or attend an event. Therefore, when creating landing pages, email campaigns or ads, copywriting services are put to good use.
Best scenarios and results appear when both content marketing and copywriting are put together, generating great content alongside reaching marketing objectives.
- Increase brand awareness
- Build a community
- Engage with your audience
- Increase customer lifetime value
- Reach new markets
- Increase PR exposure
What we offer:
- Blog articles and website content
- SEO copywriting
- Corporate materials
- Sales ads (print & online)
- Landing pages
- Email marketing content
- Whitepapers & Infographics
- Video Content
For single use copywriting services, ongoing content marketing and content strategy suitable for your business and objectives, schedule a call with us.